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We began by conducting desk research on the topic of landing mats. We examined their production process, the materials used, and the structure of the supply chain. Alongside various stakeholders, we started to unravel the lifecycle of these mats. Through a combination of desk research and in-depth interviews with recyclers, upcyclers, and industry experts, we pieced together ways to extend the mats’ lifespan and find new uses for their components.
One critical component, the foam, initially posed a challenge. Its high density made it unsuitable for furniture production—one of our early ideas. However, we found a breakthrough when we connected with Matras Recycling Europe. Through technical validation, they confirmed that the foam could, in fact, be recycled in a sustainable manner.
Meanwhile, we searched for a new purpose for the PVC fabric. UNBEGUN Amsterdam, renowned for their stylish upcycled products, enthusiastically rose to the challenge of repurposing this material. Their innovative approach transforms discarded fabric into fashionable, functional items, giving new life to what was once deemed waste.
Collaboration proved to be the backbone of the project. Bringing together climbing gyms, recycling specialists, and creative upcyclers brought diverse ideas and perspectives to the table. Together, we co-created a vision for a circular chain that can transform waste into resources.
This initiative reflects a broader movement toward circular economies, where waste is seen as a resource. The Ellen MacArthur Foundation suggests that transitioning to a circular economy could yield up to $4.5 trillion in economic benefits by 2030. In the sports sector—where equipment turnover is high—the potential for sustainable innovation is enormous.
We’re now looking for climbing gyms that want to take the next step with us.
By joining the pilot phase, your gym can play a crucial role in testing and refining this circular solution. Together, we can prevent valuable materials from going to waste and set a new standard for sustainability in the climbing sector.
Get in touch via amsterdam@impacthub.net, and help us build a future where climbing and circularity go hand in hand.
Let us connect you with the right innovation partners through our proven open innovation approach. We’ve helped over 100 organizations drive impactful change, backed by 16 years of experience and access to more than 9,000 solutions in our databases alone. We don’t just advise—we ensure it works.
Schedule an appointment to learn how we can transform your sustainability challenge into an opportunity. Or, find more information on our Innovation Consulting page.