With a series of events, a community, publications and accelerator programs, we bring together entrepreneurs, investors, consumers, government, corporates, and other organisations to accelerate positive change in the food sector. Interested? Join our Food Ecosystem!

Over the past three years, Impact Hub Amsterdam and Plant FWD have worked side by side to accelerate the shift from animal to plant-based proteins. Together we’ve hosted events, run accelerator programs, and built a thriving community of changemakers — helping dozens of entrepreneurs scale their impact.
Now we’re taking things up a notch with the Protein Transition Academy: the place where learning, collaboration, and growth come together for anyone ready to transform our food system.
Plant FWD brings unmatched expertise in high-energy events and a network spanning the entire protein transition, from policymakers to corporates to visionary innovators. Impact Hub empowers ambitious start- and scale-ups with accelerator programs, deep expertise, and a global community.
The Academy features a high-energy accelerator for startups in the protein transition, a brand new start-up program launching in January 2026 for early-stage founders, and soon, a custom-built GPT (Artificial Intelligence) that acts as your go-to coach with instant answers to all your early-business questions, from market entry to investor readiness. Together, we’re turning knowledge into action and building a future where sustainable proteins are the norm.
Together we connect vision with execution, turning bold ideas into lasting impact and building a future where sustainable proteins are the norm.

This report is about the future of proteins. To keep feeding our ever-growing population, we need to find good alternatives to animal protein. Thankfully, innovations in this area are cropping up thick and fast. The trends we see there are many. Download our report.
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Climate change. Loss of biodiversity. Famine and obesity. A national nitrogen crisis. Our current ways of food production and consumption are not sustainable. This report investigates two timely questions: how has Covid-19 impacted sustainable food entrepreneurs? And how should Impact Hb Amsterdam proceed to leverage its Food Ecosystem to accelerate the transition to a sustainable food system?
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We proudly present our map of the Sustainable Food Ecosystem in the Netherlands. With the people and organisations of our sustainable food ecosystem, we’ve created 4 publications, 12 events, and 7 growth programmes, and accelerated 51 food startups since 2019!
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Throughout the food chain – from soil to mouth – people and organisations are working on ways to make the food system healthier and more sustainable. They try to produce with less and less impact on the environment and climate, generating less waste and with more attention to animal welfare. Impact enterprises place this kind of issues at the center of their business operations.
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In this report, five cutting-edge pioneers of the short food supply chain discuss their drive and their mission. The founders of De Melkbrouwerij, Herenboeren, Boerschappen, Vokomokum & Atlantis Handelshuis use innovative, short-chain business models to build a fundamentally different system.
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