Photo: Olivier van Herpt, Functional 3D Printed Ceramics, close-up


With this programme we want to help you develop the next steps for your innovative material or sustainable product, boost the knowledge and skills you need to position your design in the market, and to inspire future generations of makers. You will also get the chance to present your plans and ideas at the 2017 Dutch Design Week!

In this two-month programme, created by the DOEN Foundation and Impact Hub Amsterdam, we will take you through topics such as strategy, finance, legal matters, production, branding, and insight into societal impact. All crucial to get your design out there!

Thanks to 6 successful editions, more than 100 nominees and 12 winners, the New Material Award (NMA) has become a well-known concept in the creative sector. And the designs introduced at the NMA often contribute to a more sustainable and innovative society.

We see enormous potential in the NMA-nominated designs and want to help the bright minds who created them explore exciting business models, as well opportunities for sharing their work with a broader audience.

Selection Criteria

✔ You want to develop and refine a business model for your NMA-nominated design
✔ You aim to grow your societal impact by boosting your business plan
✔ You are past - or have almost finalised - the R&D phase for this design
✔ You aim to manufacture your design at (a larger) scale
✔ You can demonstrate customer interest (B2B or B2C)

The New Materials Business Model Challenge will give you the chance to

✔ Prepare your venture for growth by reviewing your business strategy, model and team
✔ Benefit from 3 training days, 4 masterclasses, 1 personal mentor and a presentation of your business model and plans at the 2017 Dutch Design Week
✔ Go on an social enterprise startup bike tour
✔ Work with experts from organisations such as Stichting DOEN and Impact Hub to grow your business
✔ Develop a solid financial plan and financial business case for your innovative product
✔ Exchange peer-to-peer support with your fellow entrepreneurs and makers
✔ Test your products and get lots of constructive feedback from different stakeholders
✔ Learn how tell your story and position your brand
✔ Become a master of the art of pitching successfully to potential investors

You will also get a three-month Impact Hub membership that includes

✔ Exciting new connections among Impact Hub Amsterdam's vibrant community of 700 innovators, impactmakers and investors
✔ Access to Impact Hub's global network of 15,000 changemakers based at 100+ locations across the world
✔ The chance to attend one or more of 250 inspiring events focused on positive impact
✔ A 1 day per week workplace at Impact Hub Amsterdam's beautiful new space at KIT near Oosterpark
✔ A 40 percent discount on room bookings at Impact Hub Amsterdam

This program is a cooperation between

nma bmc logos

About the New Material Award

The New Material Award is a joint initiative of the DOEN Foundation, Fonds Kwadraat and Het Nieuwe Instituut. These three organisations believe that artists, designers and architects play a vital role in developing innovative solutions to pressing societal challenges.

Programme fee

€ 250 excl. VAT per initiative


These dates may be subject to change.

13 Sep: Kick off & innovation bike tour (13:00 - 17:30)
15 Sep: Training day 1 (9:00 - 19:00)
22 Sep: Masterclass 1 (9:00 - 12:30)
27 Sep: Training day 2 (9:00 - 17:00)
6 Oct: Training day 3 (9:00 - 17:00)
12 Oct: Masterclass 2 (9:00 - 12:30)
13 Oct: Masterclass 3 & 4 (14:00 - 21:00)
25 Oct: Final pitch event at DDW (14:30 - 18:30)


Impact Hub Amsterdam
Linnaeusstraat 2c
1092 CK Amsterdam
The Netherlands

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