In 1979 Craze ran the first ever kids loyalty promotion at Albert Heijn (Dutch supermarket) and many groundbreaking programs later, they are arguably the most copied loyalty company in the world. Craze develops and produces (instant-reward) loyalty programs for market-leading FMCG-brands, retailers and agencies, see examples here.
It is Craze’s ambition to start shaping the customer loyalty of the future and, in addition, offer net zero loyalty programmes by 2050.
Craze is exploring ways to substitute the majority of their current (unsustainable) plastic materials with sustainable bio-based materials.
Craze has done already extensive research and testing into biobased plastic (PE) and launched a campaign 5 years ago. With the Impact Nation program, they want to revitalize the search for bio-based materials (plastic substitutes) that are suitable for injection moulding and current production processes to produce e.g. toys.