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Our services | Venture support | Impact Nation | Craze | Sustainability Challenge | 2023

Impact Nation | Craze | Sustainability Challenge | 2023

Craze’s sustainability challenge focuses on startups, creative entrepreneurs and SME’s that can help in finding innovative ways to replace the majority of their current plastic materials with sustainable bio-based materials. 
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DESCRIPTION OF CRAZE

In 1979 Craze ran the first ever kids loyalty promotion at Albert Heijn (Dutch supermarket) and many groundbreaking programs later, they are arguably the most copied loyalty company in the world. Craze develops and produces (instant-reward) loyalty programs for market-leading FMCG-brands, retailers and agencies, see examples here.

THE OBJECTIVE

It is Craze’s ambition to start shaping the customer loyalty of the future and, in addition, offer net zero loyalty programmes by 2050.

 

THE CHALLENGE

Craze is exploring ways to substitute the majority of their current (unsustainable) plastic materials with sustainable bio-based materials. 

 

CONTEXT OF THE CHALLENGE

Craze has done already extensive research and testing into biobased plastic (PE) and launched a campaign 5 years ago. With the Impact Nation program, they want to revitalize the search for bio-based materials (plastic substitutes) that are suitable for injection moulding and current production processes to produce e.g. toys.

 

WHAT CRAZE IS LOOKING FOR (MUST-HAVES)

  • Sustainable material impact
    • Significant reduction of CO2 emissions in the production process
    • Biodegradability
    • Compostability
    • Recyclability
    • And/or reusability
  • Compliance
    • Preparing for upcoming laws & regulations (e.g. CSRD/ESG, digital product passport, single-use plastic, etc).
  • Financial potential
    • Price competitive with current developments (to be further discussed)
    • A certain degree of exclusivity
  • Quality
    • Same or almost the same quality as the current material
  • Ease of implementation
    • The material should be printable or applicable for paint adhesion
    • Processing similar to plastic, e.g. injection mouldable
    • Preservation of the use of current moulds and machines in the production process
    • Availability of (test) material quantities
  • Scalability
    • Availability of material and production capacity to scale up (to be determined how many tonnes of material)

NICE-TO HAVES

  • Trial injection or lab facility for testing
  • Mono material
  • Regenerative
  • Preferably local production (NL or Europe)