Circular Sprint Workshop 01: Unlocking New Markets & Sales
A high-impact workshop sprint for experienced circular entrepreneurs looking to achieve their commercial goals for 2027.
Whether you want to close deals faster, stop reinventing your value proposition for every potential customer, enter new markets with a clear strategy, or build the commercial traction needed for your next funding round, this three-session sprint helps you make focused progress in a short amount of time.
Full sprint details below ↓
Get a head start on 2027!
Many circular entrepreneurs have already gained traction but need support to enter new markets and build a stronger sales pipeline to scale further.
In this sprint, you’ll work alongside like-minded founders to develop a concrete action plan for entering new markets and accelerating sales, helping you achieve your financial goals for 2027.
SPRINT AT A GLANCE
OCTOBER
3 SESSIONS
CRCL PARK
DUTCH
This program is in collaboration with
Is this sprint for you?
Commercial traction: Are you reinventing your pitch for every new prospect? You already have customers and traction, but every new conversation feels like starting from scratch. You need a clear, compelling positioning story that helps you attract and convert new prospects into customers.
Monetisation and pricing strategy: Is your pricing holding back your impact? You suspect you’re undercharging, but raising prices feels at odds with your mission. You need a pricing model that allows you to scale your impact while building a financially sustainable business.
Market expansion: How do you decide which market to enter next? You need a structured approach to prioritising and executing your market expansion strategy, helping you reach new markets and find new customers. Combine your gut feeling with informed decision-making.
5 questions this sprint will help you answer
- What should your next strategic move be to expand into new markets?
- How can you tell your story so that prospects and potential customers immediately understand your value?
- How should you set your prices so that your impact grows rather than shrinks as you scale?
- What should you stop doing to focus on what actually drives growth?
- Where are prospects getting stuck in your sales pipeline, and what will it take to move them forward?
What you’ll work on
Masterclass 1: Sharpening your positioning, Ideal Customer Profile (ICP), market expansion and GTM
Who buys, and why now? A self-assessment based on the Five Core Go-To-Market (GTM) Challenges to pinpoint exactly where you’re getting stuck. A positioning review that transforms your circular proposition from a “sustainable nice-to-have” into an operational necessity for your buyer. An exercise to sharpen your ICP: who uses it, who makes the decision, and who pays? A market expansion perspective: which use case, once secured, makes it easier to generate revenue from other use cases?
Masterclass 2: Monetisation and your sales motion
What do you charge for, and what happens next? Apply the Four Monetisation Levers to your business: what you charge for, how it scales, how it’s packaged, and who is best positioned to pay. A pricing reality check based on how your customers actually measure value. Identify, schedule and assign your first concrete commercial action for Q1 2027. Share three commitments with your peers, with a 60-day horizon.
CORE FOCUS
Day 1 | October 6
Sharpening your positioning, Ideal Customer Profile (ICP), market expansion and GTM
A market expansion perspective: which use case, once secured, makes it easier to generate revenue from other use cases?
Day 2 | October 20
Monetisation and your sales motion
A pricing reality check based on how your customers actually measure value. Identify, schedule and assign your first concrete commercial action for Q1 2027. Share three commitments with your peers, with a 60-day horizon.
Work on Your Business Day | October 27
Time to put your refined strategy into practice! This is a dedicated working day to take action: make calls, kick off outreach and start executing your plans. Together with your peers, you’ll have the space to focus on working on your business, rather than in it.
What will you walk away with?
- Practical, high-impact work to address your business challenges around go-to-market, positioning and sales
- A sharpened positioning story, tested with peers and ready to use in your next three real customer conversations
- A prioritised Ideal Customer Profile (ICP) based on your own insights and evidence, rather than a generic template
- A reality check of your business model and a realistic pricing strategy to offer to new and existing customers
- A realistic, achievable 60-day commercial action plan with concrete next steps and clear responsibilities
Sprint timeline
Unlocking New Markets and Sales
- Applications close: September 27
- Sprint dates: October 6–27
- Day 1: October 6, 13:00–17:00
- Day 2: October 20, 13:00–17:00
- Work on Your Business Day: October 27, 10:00–17:00
Become part of a global ecosystem
Your journey doesn’t end when the sprint does.
Participants gain access to:
- Impact Hub’s global community of more than 320,000 members
- A network of impact investors and funders
- Strategic partners and potential customers
- A carefully curated community of like-minded entrepreneurs
- Our Ecosystem Gathering, where we bring together partners from across our ecosystem
Make your next move for 2027.
Ready to enter new markets, strengthen your sales pipeline and turn your commercial ambitions into action? Join our Unlocking New Markets and Sales sprint.
Participation is free. All we ask is that you commit to attending all three sessions and actively contribute alongside your fellow entrepreneurs.
Applications close on September 27.
Program partners