In just 60 years, we’ve collectively created more than 6.3 billion tonnes of plastic waste. And almost 80% of this is estimated to have ended up in landfill or as litter, polluting our land and oceans. There’s no way around it: we need to create a circular economy, in which plastic never becomes waste.  


Apply now for March 2020!

Do you want to tackle the plastic problem with business? During the plastics edition of our Business Model Challenge (BMC), you’ll work with experts and mentors to turn your innovative idea into a successful impact startup in just three months! For a taste of the BMC | Plastics Edition, check out this video!

During the BMC you will

  • Bring your venture to the next level with business growth techniques used by the 300+ startups we supported
  • Benefit from 3 training days, 6 masterclasses, 3 community days, 1 personal mentor and 1 pitch battle
  • Work with experts from Accenture, Port of Amsterdam, KIDV and Impact Hub to grow your business
  • Develop a solid financial plan and financial business case
  • Exchange peer-to-peer support with your fellow entrepreneurs
  • Discover what sets your products or services apart from the competition
  • Test your products and get lots of constructive feedback to help improve them
  • Better understand your target audience and customers
  • Learn how tell your story and position your brand
  • Become a master of the art of pitching successfully to potential investors

The BMC includes an Impact Hub membership, which gets you

  • Inspiring connections among Impact Hub Amsterdam's vibrant community of 700 impact-driven professionals
  • Access to Impact Hub's global network of 15,000 changemakers based at 100+ locations across the world
  • The chance to attend one or more of 250 inspiring impact-driven events
  • A Friday afternoon workplace at Impact Hub Amsterdam's beautiful new space at KIT near Oosterpak
  • A 75 per cent discount on a co-work casual membership
  • A 40 per cent discount on room bookings at Impact Hub Amsterdam

What are we looking for?

We’re looking for ideas that:
  • Provide alternatives to single-use plastics, changing the system
  • Redesign use of plastic in products
  • Redesign use of plastics in packaging & logistics
  • Reuse (collect, sort and process) by upcycling waste plastics
So do you have an idea that contributes to one of these goals? Apply now to join an inspiring group of entrepreneurs, all working to solve the plastics problem.

The BMC | Plastics Edition is powered by

The Business Model Challenge program is facilitated by trainers at Impact Hub Amsterdam. Impact Hub is the leading global network designed for collaborative action to realise enterprising ideas for a better world. By offering social innovators and entrepreneurs access to a unique ecosystem of inspiration, people, programmes and resources, the Impact Hub helps advance sustainable impact.

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Port of Amsterdam will support the New Plastic Economy Edition of the Business Model Challenge with in-house expert sessions, port tour and their valuable extensive network. At Port of Amsterdam, they believe that the circular economy (in combination with the biobased economy and energy transition) forms the future of business and industry. Over recent years, Port of Amsterdam has welcomed a wide variety of startups, scaleups, demo plants in Prodock and full-scale initiatives in the circular and biobased economy to the port area. As a result, Port of Amsterdam has gained extensive experience in every aspect of the project process and they will support you every step of the way.

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Accenture will support the Plastic Free edition of the Business Model Challenge with expertise and mentorship. Accenture is a leading global professional services company providing a range of strategy, consulting, digital, technology and operations services and solutions. With expertise across more than 40 industries and all business functions, they deliver transformational outcomes for a demanding new digital world.

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Founding Partner: World Wide Fund For Nature | In 2018 Impact Hub Amsterdam launched the first accelerator for startups that are part of a new plastic ecosystem. This Plastic Free Ocean Accelerator was co-created by WWF NL and supported 7 innovative entrepreneurs.

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Your BMC facilitators

Rutger Bults

Rutger has co-developed and facilitated the BMC for Impact Hub Amsterdam. He combines running his own enterprise with supporting other entrepreneurs to grow. He’s passionate about where biodiversity and socio-economic development meet, and his life goal is restoring Madagascar’s unique ecosystem. His company, Grounded Madagascar, cultivates and processes crops that improve soil quality, which can then be sold as ingredients to cosmetics and food companies. Rutger has previously worked as an inclusive business developer for the BoP Innovation Center, WakaWaka and Impact Hub Global. He also lectures at the University of Amsterdam in systems thinking and sustainable entrepreneurship.

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Alexandra Lomo Melian

Alexandra has grown up all over the world & is truly a global citizen! With a professional background in corporate innovation, leadership development & strategic communication, she loves to support entrepreneurs to build successful and authentic impact driven businesses. Aside from working as Impact Hub Amsterdam’s Community Lead, Alexandra is a mentor, coach and facilitator at A Life Electric, where her goal is to get entrepreneurs where they want to go, by equipping them with pragmatic tools to run full force at their goals.

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Program content partners

This program is supported by Accenture, Port of Amsterdam, ProdockTriodos Bank, Smoke & MirrorsRed Bull AmaphikoRS Finance and Benvalor.