In just 60 years, we’ve collectively created more than 6.3 billion tonnes of plastic waste. And almost 80% of this is estimated to have ended up in landfill or as litter, polluting our land and oceans. There’s no way around it: we need to create a circular economy, in which plastic never becomes waste.  


Apply by 8 March 2020!

Do you want to tackle the plastic problem with business? During the plastics edition of our Business Model Challenge (BMC), you’ll work with experts and mentors to turn your innovative idea into a successful impact startup in just three months! For a taste of the BMC | Plastics Edition, check out this video!

During the BMC you will

  • Bring your venture to the next level with business growth techniques used by the 300+ startups we supported
  • Benefit from 3 training days, 3 masterclasses, 3 community days, 1 personal mentor and 1 pitch battle
  • Work with experts from Accenture and Impact Hub to grow your business
  • Develop a solid financial plan and financial business case
  • Exchange peer-to-peer support with your fellow entrepreneurs
  • Discover what sets your products or services apart from the competition
  • Test your products and get lots of constructive feedback to help improve them
  • Better understand your target audience and customers
  • Learn how tell your story and position your brand
  • Become a master of the art of pitching successfully to potential partners and clients

The BMC includes an Impact Hub connect membership, which gets you

  • Inspiring connections among Impact Hub Amsterdam's vibrant community of 700 impact-driven professionals
  • Access to Impact Hub's global network of 15,000 changemakers based at 100+ locations across the world
  • The chance to attend one or more of 250 inspiring impact-driven events
  • A Friday afternoon workplace at Impact Hub Amsterdam's beautiful new space at KIT near Oosterpak
  • A discount to upgrade to a casual or regular membership
  • A 20 per cent discount on room bookings at Impact Hub Amsterdam

What are we looking for?

We’re looking for ideas that:
  • Provide alternatives to single-use plastics, changing the system
  • Redesign use of plastic in products
  • Redesign use of plastics in packaging & logistics
  • Reuse (collect, sort and process) by upcycling waste plastics
So do you have an idea that contributes to one of these goals? Apply now to join an inspiring group of entrepreneurs, all working to solve the plastics problem.

Dates & times

  • Announcement selected participants TBA
  • Kickoff: 27 March 2020 | 13:00-18:00
  • Training days: 6 & 30 April, 1 June | 9:00-17:00
  • Work-on-your-business days: 17 April, 8 & 29 May | 9:00-17:00
  • Workbenches 2 April, 7 May, 4 June | 14:30-17:00
  • Dinner & Masterclass Pitching 27 April 18:00-22:00
  • Pitch Final: Plastics Ecosystem Meetup: 11 June | 14:30-19:00

Program cost

Fees: € 947,- ex VAT per person; 1 business partner may join at half price The BMC fees can be deducted as a business expense.

Click here to see who participated in the 2019 Business Model Challenge | Plastics Edition


The BMC | Plastics Edition is powered by

The Business Model Challenge program is facilitated by trainers at Impact Hub Amsterdam. Impact Hub is the leading global network designed for collaborative action to realise enterprising ideas for a better world. By offering social innovators and entrepreneurs access to a unique ecosystem of inspiration, people, programmes and resources, the Impact Hub helps advance sustainable impact.

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Accenture will support the Plastic Free edition of the Business Model Challenge with expertise and mentorship. Accenture is a leading global professional services company providing a range of strategy, consulting, digital, technology and operations services and solutions. With expertise across more than 40 industries and all business functions, they deliver transformational outcomes for a demanding new digital world.

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Your BMC facilitators

Tijmen Rümke

Tijmen has been helping creative entrepreneurs become business savvy for 5 years. It drives him nuts, that things that are seemingly simple hold back so much generous creativity. Good work for the right reasons makes the world a better place. He graduated in physics, became a business consultant, started a university (or 2), and is an Art of Hosting practitioner. An emotional brainiac. A curious wise ass that thinks he knows less by the day. Easily excited by the boring things.

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Program content partners

This program is supported by Accenture, Triodos Bank, Smoke & MirrorsRed Bull AmaphikoRS Finance, and Benvalor. Partners BMC | Plastics