Business Model Challenge

Packaging & Food Edition

The agro-food sector in the Netherlands is responsible for a large share of national CO2 emissions; air, water, and soil pollution; and biodiversity loss. Moreover, to package all this food, we collectively use 26 billion pieces of plastic per year in the Netherlands alone.

For this 3-month incubator program, we will select 10-12 entrepreneurs who are taking the first steps in developing a product or service that aims to make food or its packaging more sustainable. During three training days and four masterclasses, you'll fine-tune your business plan, strengthen your skills, and pilot your business in our network.

What are we looking for?

We are looking for entrepreneurs and innovators with a potential revenue model, who work on:
  • Sustainable food packaging, storage, or utensils in the widest sense of the word;
  • Shorter and fairer food supply chains and/or contribute to regenerative agriculture;
  • The circular economy, contributing to targets like reduced food waste or the recycling of materials;
  • Lower climate impact, for example with sustainable protein.
As an entrepreneur you have the commitment and capacity to execute your plan. In three training days and four masterclasses you will work on your business model, strategy, and roadmap for the coming months.

What will you get?

  • Bring your venture to the next level with business growth techniques used by the 270+ startups we supported
  • Benefit from three training days and four masterclasses to work on your business model, strategy and roadmap for the coming months
  • Work with experts from Impact Hub and our program partners (see below) to grow your business
  • Develop a solid financial plan and financial business case
  • Get peer-to-peer support from your fellow entrepreneurs
  • Discover what sets your products or services apart from the competition
  • Test your products and get lots of constructive feedback to help improve them
  • Better understand your target audience and customers
  • Learn how tell your story and position your brand
  • Master the art of pitching to potential investors
  • Be a part of the Impact Hub network and our food ecosystem, and will have access to all the relevant experts, mentors, partners and more.

Dates & times

  • Announcement selected participants 9 March
  • Kickoff: 27 March 2020 | 13:00-18:00
  • Training days: 6 & 30 April, 2 June | 9:00-17:00
  • Work-on-your-business days: 17 April, 8 & 29 May | 9:00-17:00
  • Workbenches 2 April, 7 May, 4 June | 14:30-17:00
  • Dinner & Masterclass Pitching 27 May 18:00-22:00
  • Pitch Final 11 June 13.00 - 18.00


Program price: €947 ex VAT. A business partner may join at 50% of the program price. The costs for this program are deductible business expenses.

Curious what's in it for you?


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Click here to see who participated in the latest BMC edition.

Contact us

Any questions? Contact Romee Erens, Program Scout at Impact Hub Amsterdam.    

Your program facilitator

Tijmen Rumke

Tijmen has been helping creative entrepreneurs become business savvy for 4 years. It drives him nuts, that things that are seemingly simple hold back so much generous creativity. Good work for the right reasons makes the world a better place. He graduated in physics, became a business consultant, started a university (or 2), and is an Art of Hosting practitioner. An emotional brainiac. A curious wise ass that thinks he knows less by the day. Easily excited by the boring things.

Find out more

The BMC is powered by

The Business Model Challenge program is facilitated by Impact Hub Amsterdam. Impact Hub is the leading global network for collaborative action to advance entrepreneurial solutions for a better world. By offering social innovators and entrepreneurs access to a unique ecosystem of inspiration, people, programs and resources, Impact Hub helps accelerate sustainable impact.

Accenture will support the Business Model Challenge with expertise and mentorship. Accenture is a leading global professional services company providing a range of strategy, consulting, digital, technology and operations services and solutions. With expertise across more than 40 industries and all business functions, they deliver transformational outcomes for a demanding new digital world.

Program content partners

This program is supported by Food Hub, Generous Minds, Triodos BankTortuga Solutions, Benvalor, RS Finance and A'dam Comms.