Workbench 004: Marketing & Sales

As a start-up entrepreneur you function as a jack-of-all-trades. You get a long way with your expertise, motivation and network. Yet for some questions you just need expert advice to advance you in the right direction. We’ve arranged it to come to you!


15.00 – 15.40 How to generate new business (B2B), by Daniel Francès (mini masterclass)

16.00 – 16.40 How to translate your business model into the positioning of your company and your branding, by Stephan van Bolderik (mini masterclass)

15.00 – 18.00 One-on-one consultations (parralel to mini masterclasses)

18.00 – 18.30 Drinks & Networking

>> you can join both masterclasses and book a 15 minute consult with max 2 of the experts upon registration for this Workbench

Available marketing and sales experts:

Stephan van Bolderik – Founding partner @ Fusement : Creative marketing plug-in with a startup mentality: Stephan helps startups to bring their product or service to the market. A creative marketing expert, working with companies in an early stage, to build a strong (marketing) strategy together, such as with Moyee Coffee. Because he believes positioning and branding your idea is already important when you start developing your product and your business model. And finally filling the gap between big companies and startups. Reverse mentoring. Consult Stephan for questions such as:

  • We can not find a right name, how do I make a choice, on what grounds?
  • How can I sharpen my business model canvas?
  • How can we make the step from business canvas to positioning my company?
  • Our targetgroup is divers, how can we connect to them?
  • Upscaling is difficult, how can we accelerate with marketing?


Daniel Francès – Founder @ The Cold Call Company : Author of The Cold Call Bible and experienced Cold Calling Trainer, was born with sales running through his veins. Beginning his career in New York, he became first acquainted with the phenomenon of cold calling, and was intrigued and inspired. He immediately internalized this form of marketing as second nature. He  custom designs and delivers corporate cold calling training programs and is an adviser on how to gain new business using cold calling. Daniel can advise you on business to business (B2B) oriented new business generation and gaining potential clients. Consult him for questions such as (no B2C oriented questions):

  • How do I pass the gatekeeper?
  • How to start a conversation?
  • How to design my business generation process (check this movie)


Robin Cox – Founder @ Citinerary : An independent creative marketing professional and founder of Citinerary, who embraces and believes in value-driven concepts and products. Robin supports bright minds that have invented something ground-breaking, but really no idea how to market it. Or for some that are in need of writing their story or to only find the most efficient and relevant ways to communicate that story. From strategy to creative concepts, you can consult Robin for questions such as:

  • Support to get clear: what’s your purpose or the impact you like to have?
  • How can I align product and brand messages? What’s the story you like to share?
  • How can I activate my brand and create more awareness/ followers?


Bob Wisman & Michiel Döbelman – Founders @ The Roadshow | Brands & Events : The Roadshow connects people to brands. We accomplish this by creating memorable moments in the form of customized events, guerrilla campaigns or PR stunts. In the process we like to make use of influential marketing; the linking of influential people or groups to a brand. The past fifteen years we’ve produced hundreds of events set on many different locations and varying from our own productions, brand and company events, to product launches and fashion shows. The experience we’ve gained throughout these years has led to a strong relationship with suppliers as well as event location owners. Consult Bob and Michiel for questions such as:

  • How do I recruit ambassadors for my brand / business?
  • How does influential marketing work?
  • How do I connect my product with certain target group?


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Event Organizers

Impact Hub Amsterdam


Date & Time

29 August 2014 | 15:00 to 18:00


Impact Hub Amsterdam


Entry Fee

Cost for Members: Free

Cost for Guests: €25

Updated on 22 August 2014