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News | Lessons from the field: how to move complex value chains forward

Lessons from the field: how to move complex value chains forward

Working in a circular supply chain is rarely straightforward. Different goals, shifting roles, and complex systems can slow progress to a crawl. At Impact Hub Amsterdam, through years of guiding projects where entrepreneurs, governments, and other stakeholders tackle real challenges together, we’ve learned some lessons about what it takes to keep things moving.

On 15 May, we joined the Learning Circle of Versnellingshuis: an afternoon full of insights about value chain collaborations.

Esther de Haan and Fer van den Boomen presented their research on the changing role of the chain coordinator: someone who facilitates collaboration and creates movement in complex supply chains. The presentation was followed by an interactive case in the form of a role-play. Participants were assigned different chain roles and worked together on a sustainable solution to a concrete supply chain challenge. The exercise made it clear how complex chain collaboration can be, and which skills are essential for achieving strong results.

Much of what we saw during this event mirrors what we encounter in our work. This inspired us to write this article, in which we share some of the lessons we’ve learned along the way.

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01.
The coordinator is really a transition guide

In practice, the traditional role of chain coordinator – bringing people together and overseeing processes – fails to meet the full scope of skills and requirements needed within this role. In practice, the work demands many hats: facilitator, leader, strategist, connector. A good transition guide does not try to control every step. Instead, they create the right environment for trust to build, ideas to flow, and decisions to stick.

What it comes down to is that the right transition guide knows when to step back and let partners take ownership, and when to step in with strategic direction.

02.
Learning beats logistics

Technical challenges can be solved. What derails many projects is a breakdown in trust or collaboration. That’s why the most valuable role of a transition guide is to shape the learning process — helping partners to reflect together, share knowledge openly, and adapt to changing conditions.

This isn’t about running training sessions. It’s about embedding a culture of continuous learning in the chain. For example, in a circular textiles project, we set up short “learning loops” between suppliers, recyclers, and designers to quickly test and refine solutions. The result: faster problem-solving and stronger relationships.

03.
There’s no fixed formula
— but skills matter

No two chains are alike. The dynamics between a group of food producers will be very different from those in a construction waste loop. That’s why transition work can’t be reduced to a single checklist or playbook.

What does apply everywhere: the need for certain core competencies.

  • Initiative to move things forward.
  • Strategic thinking to align actions with long-term goals.
  • Facilitation skills to manage diverse perspectives.
  • Flexibility to adapt when conditions change.
  • And the courage to act even when the path isn’t clear.

In our experience these skills don’t have to live in one person, but they must exist within the team as a whole.

Circular transitions aren’t won by flawless plans or big budgets. They’re built step by step: with trust, adaptability, and collective learning. Collaboration isn’t a side effect, it’s a skill to be nurtured. When this becomes the norm, even the most complex chains can find real progress.

THIS ARTICLE WAS WRITTEN BY ANKE BUN – Anke is our dedicated Impact Innovation Strategist. With a background in business administration and corporate law, she helps organisations develop future-proof growth strategies that benefit both people and the planet. She combines strategic insight with a hands-on approach, making complex challenges tangible and sustainable. Connect with Anke on LinkedIn.

If you’d like to explore this topic in more depth, we recommend the report Van ketenregisseur naar transitiebegeleider — samenwerken aan een circulaire economie (“From chain coordinator to transition guide — collaborating for a circular economy”) by Esther de Haan & Fer van den Boomen (Amsterdam Transition Institute, May 2025).

Read the report here (Dutch).

Believe your value chain could work smarter, cleaner, and more efficient?

Whether you want to address a specific sustainability challenge or rethink your entire value chain, we can help you make it happen. With our proven open-innovation approach, we can connect you to the right partners across the chain — ensuring you have both the method and the network to create results with an impact.

We’ve already worked with over a hundred organisations to turn ambitious plans into tangible outcomes. With 16 years of experience and access to nearly 10,000 solutions in our own databases alone, we make sure collaboration leads to sustainable action.

Learn more about our approach on our Innovation Consulting page, or get in touch for an open, no-obligation conversation about your value chain challenges.

Pictured: UNBEGUN
Pictured: UNBEGUN
Pictured: Matress Recycling Europe
Pictured: Matress Recycling Europe
Pictured: Matress Recycling Europe