Are you an innovative entrepreneur that fights climate change? Do you have a sustainable business plan that reduces greenhouse gas emissions and contributes to an eco-friendly lifestyle? Your plan may be worth €500,000!

For the 2019 edition of the Postcode Lotteries Green Challenge - one of the world's largest sustainable entrepreneurship competitions - the Dutch Postcode Lottery asked Impact Hub Amsterdam to support them in a global search for green business plans.

The Dutch Postcode Lottery wants to speed up the transition towards a low carbon economy - a mission we fully embrace as we work for a more just and sustainable world.

We are proud to bring more than a decade of expertise in starting, growing and scaling impact business. Combining our knowledge with that of a network of 100+ Impact Hubs worldwide, we will help scout the highest quality Postcode Lotteries Green Challenge applicants.

The Postcode Lotteries Green Challenge 2019

The Postcode Lotteries Green Challenge 2019 is a competition for bright entrepreneurs that successfully fuse sustainability, entrepreneurship and creativity. With a combined total of €1,000,000 in prize money, the Postcode Lotteries Green Challenge is one of the largest annual competitions in the field of sustainability. The winner receives €500,000 to further develop their product or service and bring it to market within the next two years. The runner-up will receive €200,000 and the three other finalists each receive €100,000.

How does the competition work?

Entrepreneurs from all over the world can submit their sustainable business plans until 1 May, 2019. All entries must be submitted in English. In June, the organisation will announce the 25 nominees who are in the running for a spot in the final.

Early September, five finalists will be selected for the final round of the competition. If you have been selected, you will be invited to attend the grand finale on 3 October in Amsterdam. There, you will present your business plan in front of a selected audience to an international panel of experts.

In addition to half a million euros of funding, the winner will also receive six months of expert coaching and help in bringing their idea to market. The Postcode Lotteries Green Challenge competition is organised by the Dutch Postcode Lottery.

Who can apply?

  • You are an innovative entrepreneur with an idea to tackle climate change
  • You have a proven business plan to execute your idea
  • You have a product or service that reduces greenhouse gas emissions
  • Your product or service is developed enough to be executed and brought to market within 2 years
  • You are able to pitch your business plan in English
  • You should preferably have integrated Cradle to Cradle principles in the designs

  • In addition to these criteria, the jury will also look at factors such as: communication potential, courageousness and creativity.


  • Application deadline: 1 May
  • Announcement of 25 nominees: June
  • Selection of 5 finalists: Early September
  • Grand Finale in Amsterdam: 3 October
  • Recent winners of the Postcode Lotteries Green Challenge:

    2018 Anne Marieke Eveleens - The Great Bubble Barrier - The Netherlands
    The Great Bubble Barrier allows for the collection of plastic waste from waterways without bothering ships and marine life. It is a barrier of bubbles, created by pumping air through a perforated tube on the bottom of the river or canal. The curtain of bubbles blocks the floating debris and pushes it up towards the surface, while the natural current guides it to the riverbank or quay. There, it can be collected before it reaches our oceans.

    2017 Gayatri Datar – EarthEnable – Rwanda
    EarthEnable has developed a method to produce sustainable floors using locally sourced materials. This Rwandan start-up tackles a global problem, as more than a billion people still live on earthen floors, which are often a breeding ground for parasites and germs. EarthEnable’s floors are 75% cheaper than cement floors and generate 90% fewer carbon emissions.

    2016 Willem Kesteloo – PHYSEE – The Netherlands
    PHYSEE’s windows boast the first fully transparent energy-generating glass. A coating collects light and solar cells in the frame convert it to electricity. In dense cities, commercial buildings can account for most carbon emissions. PowerWindows can supply half the energy for a renovated commercial building and up to 100% for a new building.

    2015 Jurriaan Ruys – Land Life Company – The Netherlands
    The Cocoon from Land Life Company is designed to support a seedling through its critical first years. The Cocoon provides water and shelter. This way, the Cocoon produces independent, strong trees that are not reliant on external irrigation and which can survive harsh conditions.

    Need more information?

    Don’t hesitate to contact Ilse Kwaaitaal, Impact Hub Amsterdam's Scouting Lead at or +31 (0)6 10 64 70 90.