Great copy can be the difference between people buying your ideas and products — or an indifferent shrug. Websites, emails, storytelling, social media: this workshop will cover the essential copywriting strategies that will set you up for success. Feel free to bring your own questions to this workshop!
In young businesses, the founding entrepreneurs often write the best copy — once they’ve mastered the basic strategies at the heart of messaging that resonates.
But even if you’re planning to work with a (freelance) copywriter, you need to understand what goes into producing impactful copy. How can you tell excellent work from a waste of money? Personal taste is not a reliable guide here, so this workshop will teach you what to look out for.
Who is this for?
Startups and entrepreneurs hungry to grow their business and impact movement, who would like to gain a basic understanding of copywriting strategies and techniques (commonly referred to as “magic”).
More about From Scratch Communications
Sabine Harnau, the founder of From Scratch Communications, is an expert copywriter who’s written in-house at LEGO Group and has supported more than 150 companies worldwide with copy coaching, workshops & digital copywriting. She’s doubled her clients’ email open rates, increased clients’ sales by 25% and is known for her no-nonsense approach to copywriting.
More about our Workbench series
Our monthly Workbench series of workshops, which take place every first Thursday of the month, is for impact entrepreneurs who want to take their startup to the next level. Each Workbench tackles one of six regularly rotating topics: legal advice, marketing & sales, finance & funding, organisational culture & structure, sustainable operations, and impact measurement.
Tickets are free for Impact Hub members. For non-members, individual sessions are €25 each.Back to all Events