For every impact entrepreneur, spreading the word digitally about your product or service out is essential to doing good and building your business.

Creating a website is one thing, but driving people to your digital home website is incredibly difficult and complex.

In this Workbench an expert will teach you the basic principles of SEO (Search Engine Optimisation), so you can take the first steps to getting your website on Google’s first page of results!

At the end of this Workbench, you will go home with more digital know-how, a number of helpful assignments to boost your ranking, and a contact who could help you with SEO and your other online marketing needs.

What: In this interactive workbench you’ll learn what SEO is and why it is so important. Moreover, it wil provide you with some practivcal tasks that will get you started right away.

For whom: The course is for beginners. You are about to start your own (online) business or you’ve started this year. You already have a website or are currently in the process of setting one up.

By whomGuido Breeman is a Dutch online marketeer. Last year, he has mainly been focussing on Search Engine Marketing . He recently made the step to entrepreneurship himself, by trading his full time employment at software- & webdevelopment agency Atabix, for a career as a freelancer.


Our monthly Workbench series of workshops, which takes place every first Thursday of the month, is for impact entrepreneurs who want to take their start-up to the next level.

Each Workbench tackles one of six regularly rotating topics: legal advice, marketing & sales, finance & funding, organisational culture & structure, sustainable operations, and impact measurement.

If you’re getting your start-up ready for takeoff, sign up for our basic-level workbenches. And if you’re already working hard on scaling your venture, join our advanced-level sessions.

Each basic- or advanced-level Workbench consists of a mini masterclass, while the advanced editions also include individual sparring sessions with experts.

For an overview of all upcoming Impact Hub Amsterdam events, including Workbenches, go to

Back to all Events

Event Organizers

Impact Hub


Date & Time

05 October 2017 | 14:30 to 17:00


Impact Hub Amsterdam


Entry Fee

Cost for Members: Free

Cost for Guests: 25

Updated on 21 September 2017