It’s time for the 5th edition of Fail Forward!

Only 9 per cent of the global economy is currently circular while adopting circular principles now could bring Europe net benefits of EUR 1,8 trillion by 2030. That is why Impact Hub Amsterdam hosts events, builds communities and runs acceleration programs around circularity.

We believe that failure and experimentation are essential to developing innovative businesses that make real impact. For the Circular Edition of our Fail Forward events, we are inviting circular impact entrepreneurs to share what they’ve learned from what went wrong. Listen to inspirational stories, get encouraged and leave with hope on the horizon ; )


Fail Forward line-up

BE O Bottle | 99% of all plastics are made of fossil fuels. Oil is not renewable and emits greenhouse gases when burned and processed, and the petroleum business is a highly polluting industry. Damir Perkic founded BE O and created the BE O bottle: a modular bottle made from residual sugarcane rather than crude oil. By offering plant-based, recyclable, and reusable products, Damir wants to change the way we handle plastic products and start a bioplastic revolution. Find out how BE O encountered difficulties and what they learned along the way!

BinBang | In 2009, Anja Cheriakova went on a world trip and was shocked by the large amounts of plastic by the roads and in the water. She decided to find a way to make more people aware of this issue. Back in the Netherlands, Anja noticed that many people didn’t have an efficient way to separate their waste and so, she founded BinBang: a sustainable bin. BinBang strives to use materials as many times as possible, reducing the need for raw materials. Learn how BinBang is tackling the plastic issue and how Anja embarked on the challenging mission of finding a co-founder.

SOOP | Our current linear economic system treats organic residual streams as waste. Co-founder and business developer Noor Buur thought that needed to change. She started creating high-quality soap products and cosmetics by using natural waste streams, such as coffee grounds and orange peels, as valuable and functional raw material. But creating a less wasteful and sustainable economic system isn’t always easy! Learn more about the challenges SOOP encountered while diving into the rocky road of product innovation.



19:30 Walk in, grab a drink
20:00 Talks & Q&A
21:30 Drinks


This event is part of The Week of the Circular Economy.


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Event Organizers

Impact Hub


Date & Time

3 February | 19:30 to 22:00


Impact Hub Amsterdam


Entry Fee

Cost for Members: Free

Cost for Guests: €10

Updated on 22 January 2020