B Leaders Online Business Course

SOLD OUT | Become an expert in B Corp certification and join the leaders of tomorrow!

The B Leaders program is a successful training and community engagement program that has been organised several times across Europe and the U.S. and is now coming to Amsterdam for the first time. The B Leaders training, designed by B Lab, offers all the necessary knowledge and methodology for a business professional to bring his/her organisation up to the level of a Certified B Corporation.

B Leaders is a business course for professionals who are interested in integrating the B Corp framework & B Impact Assessment in their line of work. This program is a fantastic opportunity if you are seeking to help companies transform into more sustainable systems or are helping your company in its B Corp journey. The program consists of four half-day sessions that cover every aspect of being involved in the B Corp Movement:

Module 1: Introduction to the B Corp Movement (Nov. 10th)
In this module, you will learn all about economic systems change and the role of business in addressing society’s biggest challenges. We’ll tell you all about the B Corp movement and how to become a Certified B Corporation. In addition, there is a conversation with a number of Certified B Corporations sharing their experiences.

Module 2: Deep-dive into the B Impact Assessment (Nov. 11th)
The B Impact Assessment is a holistic tool for measuring and managing your company’s impact performance. It’s used by >100.000 businesses and is the framework for B Corp certification. In this module, you’ll learn all about the impact framework and how to move from analysis to action-driven impact improvements.

Module 3: Communicating your impact / B Corp & the SDGs (Nov. 17th)
Introducing the SDG Action Manager, this module will focus on exploring the relationship between the B Corp framework and the UN Sustainable Development Goals. Furthermore, we’ll discuss how to effectively communicate your impact and ambitions to external stakeholders. We’ve invited a guest speaker to share his expertise on the topic.

Module 4: Engaging your stakeholders & building the business case (Nov. 18th)
The world of B Corp is an exciting one. However, you cannot do it alone. You need others to be involved. This module will explore how to engage internal and external stakeholders in your B Corp journey and outline the business case for why they should be involved. In addition, we’re learning from fellow B Leaders about their experiences on how to use your new skills & knowledge as a force for good.

Learning objectives
B Leaders is first and foremost a learning outcome where participants can learn from the different perspectives which others bring to the table.

During this training you will acquire the necessary skills to identify the overall impact performance of your company, evaluate current status, develop programs and implement actions to increase the positive social and environmental impact of your company.

  • Gain Insight – Explore the B Impact Assessment standards and understand the methodology for measuring and managing your impact performance.
  • Acquire Expertise – Discover the close link between social impact and the economic performance of an organization and know how to turn this to your advantage.
  • Create Value – Learn new methods for innovative long-term value creation.
  • Obtain Confidence – Mobilize the people in your company through one structured sustainability approach.
  • Become a Leader – Join the B Leaders movement and help others do better.

Target Audience:
The B Leaders training is designed for all professionals who are interested in working with the B Corp framework and its associated tools. The training is also designed for all organizations which have the ambition to become B Corp certified and wish to internally train someone to supervise the process. The group of participants potentially consists of:

  • CSR professionals (CSR, HR, HSEQ, Audit, etc.)
  • Representatives of (multinational) companies interested in B Corp certification
  • Representatives of companies interested in the B Corp framework and the B Corp movement
  • Other professionals who are interested in working with B Corp tools (for example for measuring sustainability performance).
  • Representatives of current service driven companies of B Corp.
  • Freelancers or independent professionals
  • Internal champions of B Corp companies

The B Leaders Training is open to everyone. One of our key objectives is to ensure a good mix between different categories to guarantee maximum diversity and open interaction.


Trainers & speakers:

This course will be facilitated by Co-founder, Co-owner, and Director of Impact Hub Amsterdam, Tatiana Glad, as well as Joey van den Brink and Andy Schmidt, who will be guiding you through the different topics related to the B Corp movement and the B Impact Assessment. As part of the program, we have two guest speakers from the community of Certified B Corporations: Joost de Leij, founder of Limelights, and Murray Gray, Head of Commercial and Operations at Metabolic Ventures Division, will both make contributions on topics of their expertise.


About Tatiana Glad
Tatiana is co-founder and director of Impact Hub Amsterdam, co-founder of Waterlution, and chair emeritus of the global Impact Hub Board. With an MSc in Responsible Business Practice, Tatiana sees enterprise as a vehicle for social change. Tatiana is an entrepreneur, sustainability practitioner and change strategist working across sectors and cultures with a focus on impact entrepreneurship, urban innovation, sustainable business and the next generation.


About Joey van den Brink
Joey is the Certification Manager of B Lab Europe. With a background in environmental economics, Joey’s key interest is the role of business in shaping more regenerative and inclusive economic systems. As part of his career at B Lab Europe, Joey has supported hundreds of companies in their B Corp journey, becoming an expert on the B Impact Assessment and the certification process. Now, Joey is driving the B Leaders program and bringing it to The Netherlands.


About Andy Schmidt
Andy is the Managing Director of Pearl Consulting in Europe. Having trained with B Lab UK as a B Leader in 2016, Andy has used his talents to help companies transform into more sustainable systems, ranging from small purpose-driven organisations to large multinationals at the start of their impact journey. Andy has facilitated B Leaders programs across Europe and now seeks to bring his knowledge to people in The Netherlands.


About Joost de Leij
Joost is the Founder of Limelights, a Certified B Corporation, and Impact Sprint. Joost is a creative strategist and a facilitator of change. He works on co-creation, virtual experiences and events, strategy consulting and impact sprints. For the B Leaders, Joost will share his expertise on effective communication strategies for impact.


About Murray Gray
Murray is currently Head of Commercial and Operations at Metabolic Ventures Division. Murray has been trained as a B Leader, has worked with B Lab Spain, and has been a Covestor at Generous Minds, a Certified B Corporation. Murray describes himself as working at the intersection of entrepreneurship, innovation and positive social & environmental impact, re-designing the world of enterprise. For the B Leaders, Murray will share his expertise on stakeholder engagement.


Practical information:

Date & Time: November 10, 11, 17 & 18 (09:00-13:00 CET)

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Event Organizers

Impact Hub


Date & Time

10 November to 18 November | 09:00 to 13:00


online event


Entry Fee

Cost for Guests: €499,- excl. VAT

Updated on 04 November 2020